If you have a vinyl cutter, odds are you’re using at least one of Heat Transfer or Sign Materials in your business. If you’re not using both, you’re missing potential profit opportunities! It took us at Imprintables Warehouse a while to realize that. For years, we sold only the Heat Transfer materials, and did quite well at it. Our Spectra Eco-Film is one of the most popular Heat Applied Materials on the market.
Imprintables Warehouse added Duracal 530 to our line up around 2011. We knew that our customers already had the equipment needed to use the material, we just had to make it available to them! If you have a vinyl cutter and a heat press and have been working with Heat Transfer materials, you really need to try this material. I’ve told many customers over the years to include a decal or two with their heat transfer jobs. The perfect time for this is with a corporate logo or a team sport. After you cut and apply your logos to your polos or jerseys, put in a roll of sign vinyl and cut the logo again. When your customer comes in to pick up their order, hand them them decal you’ve created for them as a complimentary gift. Odds are, you’ll see an order in the near future!! Your cost is only the few minutes it took you to load the material in and prepare the sample. Material cost is pennies.
Add on sales are a big business. Introducing a new product to your existing customers will bring in some extra cash to you and your business!