Fair pricing is very tough in our industry. Competition is fierce! Shops range from a spare bedroom, to a brick and mortar storefront to a tens of thousands of square foot production facility. Obviously not everyone will be able to offer the same prices.
Pricing your jobs should be done on a regional basis, not national. However, people from all over the US and beyond will be reading this article, so it’s difficult for me to be able to recommend pricing and have it be applicable to everyone. As that is the case, the best i can do is give baseline recommendations. You will have to work to establish pricing that your local market is willing to pay! That price may be higher or lower than the pricing I have below.
The recommended pricing I will provide is for a Single Color Shirt (Cadcut), a Digital Shirt (Solvent / Eco-Solvent Print/Cut, DTG), Banner and general Decal. Single color and Digital Shirt pricing is based on a 4×4 left chest and a full back print. I’m also included a $3 base garment cost. Banner is priced per square foot and is fully finished, including Grommets and Hem Tape. Decal pricing is also priced per square foot and is unlaminated.
Single Color – $12.80
Digital Shirt – $14.73
Banner – $6.30 / sq ft
Decal – $9.27 / sq ft
This recommended pricing is from a national survey we did for our Ultimate Pricing Calculator. Our Pricing Calculator is a free tool we created to help our customer determine their actual costs and to help calculate profitability of various jobs.
How does this pricing look to you??